Rob Parrish, president of FGN Global Logistics, explained the re-branding. “During our three years in business, we have built a strong international presence under the FGN mark. Given the integrated nature of global business, it only makes sense to align all of our holdings under one brand.”
Mr. Parrish is quick to mention that the name change will have little impact on the ongoing operations of the company. “We remain the only US owned and operated integrated flexitank service company. The great customer service and operational excellence that we provide our customers today will not change in any way.”
As part of the new brand strategy, the company will begin an intensive marketing effort under Kevin Brady, the company’s marketing manager. “Since our founding in 2009, we have focused primarily on developing operational capacity,” Mr. Brady noted. “Now with a single brand worldwide, we will begin allocating resources to a new and aggressive global marketing effort. We expect our program will bring a greater awareness of our company to the bulk liquid transport market.”
FGN Global Logistics will continue to focus on providing its integrated flexitank and bulk liquid shipping process to major multi-national corporations in the Specialty Chemical, Agricultural, Oils & Lubricants, and Oleochemical sectors.