Van den Bosch rebrands

Bulk logistics firm Van den Bosch is repositioning itself through a number of initiatives.

The company is dropping the word ‘Transport’ from its official name and introducing a new communication style. Van den Bosch says the move marks a step in its evolution to becoming ‘The Supply Changer in Bulk’.

CEO Rico Daandels explained:

“Market demand is changing and we are responding to that. We want to strengthen our leading position in order to make smart bulk logistics and more efficient supply chains a reality together with customers. Intermodal transport is of course an essential part of this, but fundamentally it’s about accumulating fewer kilometres. Bulk logistics is about more than just quantity. Quality through insights, knowledge and data is essential to perform as optimally and sustainably as possible.”

The logistics service provider wants to expand its network in the coming years by investing in smart equipment, an ambitious sustainability approach and a knowledge lab for open innovation.