“The bulk wine market is a strategic lever for the industry, at the crossroads of competitiveness, flexibility and sustainability.
With the World Bulk Wine Exhibition, Vinexposium has broadened the event’s scope and strengthened its impact, creating a meeting point where buyers and producers find practical solutions and shape the sector’s future together,” said Rodolphe Lameyse, CEO of Vinexposium.
For over 15 years, WBWE has supported the structuring and growth of the bulk wine and spirits market, which has now become an essential segment.
Bulk accounts for aroundone third of the global wine market by volume, confirming its central role in international trade. In the face of economic and environmental challenges, bulk stands out as a sustainable and competitive solution, embraced both by major international buyers and by premium brands.
Its growth is accelerating, driven by sustainability imperatives, the diversification of formats (bag-in-box, cans, kegs), the rise of no/low-alcohol and ready-to-drink (RTD) products, as well as growing demand for cost-efficient solutions.
Bringing together more than 240 producers from 25 countries and buyers from over 60 countries – covering 70 to 80% of the global bulk trade – WBWE is a key meeting point to develop new markets and strengthen business exchanges.
Visit the WBWE website and media area to apply for accreditation.