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World Bulk Wine Exhibition success: at the heart of the global bulk market
With2,150 participants from 60 markets and 240 exhibitors representing 25 countries, the 17th edition of World Bulk Wine Exhibition confirmed its position as an influential hub for the global bulk wine and spirits trade.
In the current international context of economic tensions and evolving consumption patterns, bulk remains resilient and is continuing its upward value trend.
Organised by Vinexposium, the 2025 edition stood out for its strengthened business dynamic, the premiumisation of bulk and the arrival of new producing countries.
“After 17 editions, WBWE continues to evolve. It follows the market, supports its shifts and stands today as a key professional tool for the bulk wine and spirits sector,” said Rodolphe Lameyse, CEO of Vinexposium.
Over two days, WBWE showcased a sector undergoing rapid transformation.
Bulk accounts for more than a third of global wine trade volumes (34.2%) and remains the market’s most stable category (–0.3% in value compared with –3.1% for bottled still wines).
This resilience puts bulk at the heart of international strategies, driven by the rising value of premium wines and the growth of bulk spirits, represented by 6% of exhibitors this year.
The arrival of new countries such as Lebanon, Mauritius and Panama further illustrates the evolving geography of the sector.
During the opening conference, two guest experts observed that international flows are shifting: purchasing changes in the United Kingdom and Germany, renewed imports into China and the central role of Spain, which alone accounts for a third of global bulk exports.
Every year, the key players covering 70% to 80% of the global wine volumesgather in Amsterdam for WBWE.
In 2025, the number of pre-scheduled and on-site business meetings almost doubled compared with 2024, supported by the business matching service deployed by Vinexposium.